Silverjet
This article is a travel topic.
Silverjet [1] is a business airline flying from its own private terminal at Luton airport in London to Newark. Because the aircraft is all business-class, with no economy section, fares are considerably lower than first and business class on conventional airlines for a similar class of service. Silverjet currently flies from London Luton airport to New York and Dubai, with plans for more destinations in the near future.
Private Terminal
Silverjet has its own private terminal at London Luton airport designed to speed up check-in and security procedures. Passengers can check in for a flight up to 30 minutes before take-off, or 45 minutes with cabin baggage. The London Luton terminal is situated next to the main terminal and has its own security search area. At Newark Silverjet have their own check-in facilities and lounge on the arrivals deck at Door 12 in Terminal B. In Dubai Silverjet is the only airline to use the private aviation terminal. There is no check-in as such: instead passengers go straight to the lounges where their luggage and tickets are looked after by a concierge who greets them on arrival.
Silver Lounges
The airline has its own luxury lounges at London Luton, Newark and Dubai called Silver Lounges. The lounges can be used by arriving as well as departing passengers. As well as food and beverages, the lounges offer shower facilities so passengers can freshen up before resuming their journeys.
Luton connections
Luton Airport Parkway Station is 5 minutes from Silverjet's private terminal at London Luton Airport. Free taxis are available at the station for Silverjet passengers. Luton Airport Parkway offers a wide range of train services operated by East Midlands Trains and First Capital Connect, including a 22 minute express to London St Pancras International. Silverjet also offers free chauffeur drive for passengers on full fare, as well valet parking outside the private terminal and the option of helicopter transfers.
Cabin configuration
The Boeing 767-200s flown by Silverjet were originally designed for 300 seats. In Silverjet's business-class only configuration, there are just 100 seats. Each have angled 6' 3" flat beds with massage function and power for laptops. Every passenger also has his/her own personal on-demand entertainment system supplied with noise-cancelling headphones.
Inflight cuisine
Menus are designed by London restaurant Le Caprice.
Cabin crew
Silverjet made a point of recruiting cabin crew from the hospitality industry to improve the standard of inflight service. They also have a grooming programme, including a hair and cosmetics policy. Hair styles for the crew were designed by celebrity hairdresser Nicky Clarke.
Awards
Silverjet has won a number of accolades, including 'Best Airline 2007' in the Sunday Times Travel Magazine Experts Awards 2007, 'Best Executive Transport' in Esquire’s 2007 Man At The Top Awards, best in the Aviation category in the Condé Nast Traveller Innovation and Design Awards, 'Best Airline Website' in the Travolution Awards and 'Environmentally Aware Airline 2007' in the Institute of Transport Management awards.
History
Silverjet began booking passengers for flights in October, 2006, and scheduled flights from London Luton Airport began on 25 January 2007.
Fleet
This page was last edited at 00:21, on 22 June 2008 by Wikitravel user Cacahuate. Based on work by Jani Patokallio, Philip Hardy, Andrew Bruck, Bill Johnson, Nick Roux and Daniel Cowan, Wikitravel user(s) Rifleman 82 and Anonymous user(s) of Wikitravel.
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