Sao Paulo - Paulista

Paulista and Jardins are a region of neighboorhoods in São Paulo.

Culture and History

The backbone of São Paulo is 2.8 kilometers long and was named in honor of the city through which it runs. Located on the top of a ridge, Paulista Avenue is flat, wide and full of life. It connects the neighborhoods of Paraíso and Consolação, while separating the upscale Jardins neighborhood from the more relaxed and alternative Bela Vista and Consolação. Its city blocks bring together the wealth of FIESP (the São Paulo Industries Federation), the art of MASP, orthodox religious faith and the hustle and bustle of those who are late for the movies.

If you decide to go down on Augusta towards river Pinheiros, you'll find a sea of side streets named after countries of Europe and the Americas, in which elegant houses of the super rich sit still.

Travel to Sao Paulo - Paulista - Visa Requirements

• Stations Consolação, Trianon-Masp and Brigadeiro of Line 2 - Green of Metrô and future stations Paulista and Oscar Freire of line 4 - Yellow.
• Stations Hebraica-Rebouças and Cidade Jardim of line 9 - Esmerald.
• Buses that passes on avenues Paulista, Rebouças, Brasil, Brigadeiro Faria Lima e Brigadeiro Luís Antônio.

Sao Paulo - Paulista tourist attractions and sightseeing

Constructions and buildings

• Gazeta Bulding, Av. Paulista, 900.
• FIESP building, Av. Paulista, 1313.
• Belvedere Trianon, behind MASP.
• Monumento às Bandeiras, by Victor Brecheret, on Parque Ibirapuera, by Av. Brigadeiro Luís Antônio.
• Casa Bola, Rua Amauri, 167, near Av. Brigadeiro Faria Lima.

Parks

• Parque Trianon, Avenida Paulista. Metro station Trianon-MASP of line 2 - Green.

Museums/Cultural Centers/Galleries

• MASP - São Paulo Museum of Art, Av. Paulista 1578, Bela Vista. Nearest Metrô station Trianon-MASP. Phone 11 251-5644. Hours Tue-Sun 11am-6pm. R$15/R$7 (student).[1] Displays a collection of works ranging from the Renaissance to Contemporary Modern. Visitors walk through rows of paintings that are hung from the ceiling. There is a restaurant in the lower ground floor.
• Itaú Cultural, Avenida Paulista, 149, - Tel: 11 2168-1776.
• Museu da Casa Brasileira, Avenida Brigadeiro Faria Lima, 2.705, tel. 11 3032-3727.
• Casa das Rosas, Avenida Paulista, 37 - Paraíso, tel. 11 3285-6986.
• Centro Cultural São Paulo, Rua Vergueiro, 1000. Nearest Metrô station Vergueiro. Hours Mon 10am-7pm, Tue-Sun 10am-8pm. Free, although some activities may require a fee entrance.
• MIS - Museu da Imagem e do Som, Avenida Europa, 158. Museum of imagem and sound.
• MuBE - Museu Brasileiro da Escultura, Avenida Europa , 218, tel. 11 3081-8611. Brazilian museum of sculpture.
• Galeria Vermelho, Rua Minas Gerais, 350, tel. 11 3257-2033.
• Galeria Luísa Strina, Rua Oscar Freire, 502, tel. 11 3088-2471.
• IQ Art Galeria, Rua Melo Alves, 294, tel. 11 3062-8813. 2ª, 19h às 2h; 3ª a 6ª, 12h às 2h; sábados e domingos, 13h às 2h.

Fairs

• Feira de Antigüidades do MASP, sundays.
• Feirinha do Bixiga, Rua 13 de Maio with Av. Rui Barbosa, sundays. Antiques and clothing.
• Feira Livre, Rua Barão de Capanema, Thrusdays; Rua Cap. Pinto Ferreira (trav. Brig. L. Antônio), fridays; alameda Lorena, between Augusta and Haddock, sundays.

Theaters

• Teatro Augusta, Rua Augusta, 943, tel. 11 3151-4141. [2]
• Teatro Popular do SESI, Av. Paulista, 1313, 11 3284-3639.
• Teatro Procópio Ferreira, Rua Augusta, 2823. [3]
• Teatro Renaissance, Alameda Santos, 2233, tel. 11 3188-4151. [4]

Sao Paulo - Paulista city tours

• Walk on Paulista avenue from one end to the other. Aside from all the museums and art galleries, the diversity of the crowd is an attraction on itself.
• Check out the Ferraris, Bentleys e Lamborguinis on Avenida Europa.
• Go to a bar or nightclub on Rua Augusta.
• Find out if Frei Caneca street is out of the closet.
• Watch an Eastern European movie on Espaço Unibanco.
• Lose yourself on the labirint of streets on Jardim Europa and Jardim América.
• Try Feijoada, a traditional brazilian dish made of black beans and pork meat, on the famous Bolinha restaurant.

Sao Paulo - Paulista souvenirs and shopping

• Center 3, corner of avenue Paulista and Augusta street. [5]
• Conjunto Nacional, corner of Paulista and Augusta, Jardins. [6]
• Erah, Alameda Lorena, 1975, tel. 11 3086-2715. [7]
• Granado, Rua Haddock Lobo, 1353, tel. 11 3061-1080. http://www.granado.com.br/home/Default.aspx]
• Nespresso, Rua Padre João Manuel, 1164, tel. 11 3064-9974. [8]
• Rua Augusta, street stores.
• Rua Oscar Freire, high end street stores such as Versace, Chanel and Dior. [9]
• Shopping Frei Caneca, Rua Frei Caneca, 569, tel. 11 3472-2000. [10].
• Shopping Eldorado, Avenida Eusébio Matoso x Avenida Rebouças. [11]
• Shopping Iguatemi, Avenida Brig. Faria Lima, 2232, tel. 11 3816-6116. [12]
• Shopping Paulista, Rua Treze de Maio, 1947, tel. 11 3191-1100. [13]

Sao Paulo - Paulista Restaurants: cheap, moderate and expensive

Budget

• Cedro do Líbano, Rua Pamplona, 1701, tel. 11 3887-3546. Restaurante árabe com cara de lanchonete, comida excelente e barata.
• Gopala, Rua Antônio Carlos, 413 e também no nº 429, tel. 11 3283-3867 Comida indiana lactovegetariana. Almoço: preço único: 2ª a sábado R$16, sábados R$20), Jantar: a la carte, sex-sab. [14]
• L'Osteria do Piero, Alameda Franca, 1509, tel. 11 3085-1082. Restaurante italiano. Os pratos servidos são para 2 pessoas, mas dão para 3 ou 4. [15]
• Pedaço de Pizza, Rua Augusta, 1463 (lado Centro) e também no número 2931 (lado Jardins).
• Sujinho, Consolação com Maceió. Serve carne até a madrugada. [16]

Mid-range

• Bella Paulista, Rua Haddock Lobo, 354, ☎ ''11'' 3214-3347, [17]. open 24/7. A delicatessen/diner-style store and restaurant, with great food, friendly and efficient service, and good atmosphere. Always busy. They have sandwiches, steaks, croissants, soups, yoghurt, coffee, beer. A steak costs R20. 
• Almanara, Rua Oscar Freire, 523, tel. 11 3085-6916. Restaurante árabe. [18]
• Amsterdam Bistrô Café, Rua Dr. Melo Alves, 506, 11 3061-1676.
• Arábia, Rua Haddock Lobo, 1397, tel. 11 3064-4776. Restaurante árabe. [19]
• Art'n Pizza, Rua da Consolação, 3288, tel. 11 3061-2222.
• Bolinha, Av. Cidade Jardim, 53, tel. 11 3061-2010. Feijoada. [20]
• Cristallo, Rua Oscar Freire, 914, tel. 11 3082-1783. Snacks [21]
• Galeria dos Pães, Rua Estados Unidos, 1645, tel. 11 3064-5900. Chic pastry and market. [22]
• Häagen-Dazs, Rua Oscar Freire, 900, tel. 11 3062-1099. Ice cream.
• Havanna Café, Bela Cintra com Tietê, tel. 11 3082-5722. [23]
• Kayomix, Rua da Consolação, 3215, tel. 11 3082-2769. Japanese. [24]
• Lanchonete da Cidade, Alameda Tietê, 110, tel. 11 3086-3399. Hamburger. [25]
• La Vie en Douce, Consolação com Tietê, tel. 11 3088-7172. Doceria sofisticada. [26]
• L'Open, Alameda Itu, 1466, tel. 11 3060-9013. Gay restaurant.
• Mestiço, Rua Fernando de Albuquerque, 277, Consolação, tel. 11 3256-3165. [27]
• Nagayama, Rua da Consolação, 3397, tel. 11 3064-0110. Japonese.
• Nakasa Sushi, Rua da Consolação, 3147, tel. 11 3064-0970. [28]
• Obá, Rua Dr. Melo Alves, 205, tel. 11 3086-4774.
• Piola, Alameda Lorena, 1765. Pizza.
• Ritz, Alameda Franca, 1088, tel. 11 3088-6808
• Rockets, Alameda Lorena, 2090 (corner with Melo Alves st.), tel. 11 3061-1676. Hamburguer, etc. [29]
• Sophia Bistrô, Rua da Consolação, 3.368, tel. 11 3081-7698.
• Sushi-Kiyi, Rua Tutóia, 223, tel. 11 3887-9148.
• Tostex, Rua Haddock Lobo, 949, tel. 11 3898-1265. [30]

Splurge

• D.O.M, Rua Barão de Capanema, 549, tel. 11 3088-0761. Owned by awarded chef Alex Atala.
• East, Alameda Jaú, 1303, tel. 11 3081-1160. Asian cuisine.
• Fasano, Rua Vitorio Fasano, 88, tel. 11 3062-4000. A São Paulo classic.
• Le Vin Bistrô, Alameda Tietê, 184, tel. 11 3081-3924; reservation until 8:30pm.
• Figueira, Rua Haddock Lobo, 1738, tel. 11 3087-1399.
• Spot, Alameda Ministro Rocha Azevedo, 72, tel. 11 3283-0946. To eat, see and be seen.
• Vento Haragano, Avenida Rebouças, 1001, tel. 11 3083-4265. Churrascaria. [31]

Sao Paulo - Paulista nightlife, bars, clubs and pubs

• A Lôca, Rua Frei Caneca, 916, tel. 11 3159-8889. Underground/gay club and a city classic. [32]
• Amsterdam, Rua da Consolação, 2731, tel. 11 3082-3840. Bar and restaurant.
• Bar Balcão, Rua Dr. Melo Alves, 150, tel. 11 3063-6091. The crowd is a mix of journaists, PRs and people of the Communications area.
• Bar da Dida, Rua Dr. Melo Alves, 98. Sidewalk boteco.
• Bar Geni, Rua Bela Cintra, 539, tel. 11 3129-9638.
• Boca Club, Rua Augusta, 902, tel. 11 3459-7010.
• Clube Sarajevo-Kossovo, Rua Augusta, 1385, tel. 11 3266-0189.
• Clube Vegas, Rua Augusta, 765, tel. 11 3231-3705.
• Devassa, Alameda Lorena, 1040, tel. 11 3083-4470. Beerhouse.
• Director's Gourmet, Alameda Franca, 1552, tel. 11 3064-7958. Gay bar .
• Dj Club, Alameda Franca, 241, tel. 11 3541-1955. [33]
• Escola de Samba Vai-Vai, Rua São Vicente, 276, tel. 11 3105-8725. Samba school.
• Exquisito, Rua Bela Cintra, 532, tel. 11 3151-4530. Bar with typical snacks from all over Latin America.
• Inferno, Rua Augusta, 501, Consolação, tel. 11 3120-4140. Club.
• O Gato, Rua Frei Caneca, 462, tel. 11 3256-3656. Gay bar.
• Prainha, Alameda Joaquim Eugênio de Lima x Av. Paulista
• Puri, Rua Augusta, 2052, tel. 11 3062-4429. Bar.
• Skye, Avenida Brigadeiro Luís Antônio, 4700, tel. 11 3055-4710. Bar of the hype Unique hotel. [34]
• SoGo, Alameda Franca, 1368, tel. 11 3088-5737. Gay club. [35]

Sao Paulo - Paulista cheap and luxurious hotels, youth hostels and lodging

Budget

• Formule 1 Paulista, Rua da Conceição, 231(near metro station Consolação), ☎ +55 11 3123-7755(f1sppaulista.reservas@accorhotels.com.br, fax: +55 11 3123-7756), [36]. checkin: 12.00; checkout: 12.00. Formule 1 is the McDonald's or Ryanair of hotels, with spotless professionalism and good quality, although without charm. The rooms can accommodate 3 people but the price is the same regardless of how many are staying there. Formule 1 Paulista has a great location near the metro and Av. Paulista, and the high building offers great city views. Breakfast costs extra.Triple R$ 95.  
• Formule 1 Paraíso, Rua Vergueiro, 1571, ☎ +55 11 5085-5699(f1spparaiso.reservas@accorhotels.com.br, fax: +55 11 5085-5694), [37]. checkin: 12.00; checkout: 12.00. Another Formule 1 hotel, with 300 rooms. Breakfast costs extra.Triple R$ 95.  
• Ibis Paulista, Av. Paulista, 2355, tel. 11 3523-3000.
• Pousada Dona Zilah, Alameda Franca, 1621, tel. 11 3061-5413.

Mid-range

• Tryp Paulista, Rua Haddok Lobo, 294(close to Metro Consolacao on the green line), ☎ ''+55'' 11 31236200(tryp.paulista@solmelia.com), [38]. checkout: noon. Good hotel in a nice area. Friendly service. Wireless internet for R$ 0.15/minuteR$300.  

• Mercure Jardins, Alameda Itú, 1151, tel. 11 3089-7555.
• Inter Continental, Alameda Santos, 1.123, tel. 11 3179-2600.
• Renaissance, Alameda Santos, 2233, tel. 11 3069-2620.
• Pestana São Paulo Rua Tutóia, 77, tel. 11 2187 5000.[39]

Splurge

• Emiliano, Rua Oscar Freire, 384, tel. 11 3068-4399. [40]
• Fasano, Rua Vittorio Fasano, 88, tel. 11 3896-4000. [41]
• Unique, Av. Brigadeiro Luís Antônio, 4700, tel. 11 3055-4710. [42]

Contact

• Cyber[43] - Rua Augusta, 2346. Tel. 11 3511-2580. Cybercafé 24h.

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